A marketing based crossword activity was organized on 18^th July 2018, by the Department of Business Studies. The activity was based on various terms related to marketing and retail. Activity was done by providing students with pictorial and verbal clues. In total 40 students participated in the activity. Students participated were given chocolates for every correct answer. The event turned out to be a great success. To conclude, it can be said that the activity was successful in achieving its objective in the way it provided an opportunity to the students to learn marketing terminology in a fun filled manner. The activity was headed by Dr Aditi Jain. The activity took place in aaditya hall.