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Project Viva- Voce [1]

Paper Code: 
BSG 618
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This paper aims to integrate the applied aspects of Labour legislations, Advertising and Sales Promotion.

6.00

Discussions on Cases with reference to The Factories Act,

1948

6.00

Discussions on Cases with reference to Payment of Gratuity

Act, 1972

6.00

Discussions on Cases with reference to Minimum Wages Act,

1948

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Academic Year: 
2018-2019 [2]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/project-viva-voce-100

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/project-viva-voce-100
[2] https://www.business.iisuniv.ac.in/academic-year/2018-2019