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BUSINESS POLICY AND STRATEGIC MANAGEMENT [1]

Paper Code: 
DBSG 705
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 171: Identification of strategic issues in the corporates and project appropriate courses of action for defined issues.

CO 172: Critical analysis of the internal and external environments in which businesses operate and consider their implication for strategic planning.

CO 173: Formulation of Effective strategies at Corporate and Business Levels

CO 174: Enhanced ability to   implement the strategies in an effective way through in depth understanding of functional areas

CO 175: Devise appropriate techniques and apply control procedures to evaluate applied strategies

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links. 

 

Learning activities for the students:

Self learning assignments, Role plays, presentation, case study discussions. 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group Projects

 

9.00
Unit I: 
Introduction to Business Policy and Strategy
  • Nature & importance of business policy & strategy
  • Introduction to the strategic management process
  • Characteristics of corporate, business & functional level strategic management decisions
  • Strategic Intent: Company’s vision and mission
  • Need for a mission statement.
  • Practical : Case study on significance of Strategic Management

 

9.00
Unit II: 
Environmental & Organizational Appraisal (External & Internal Assessment
  • Environmental Sectors: Market, Technological, Supplier, Economic, Regulatory, Political, Socio-cultural
  • Porters Five Forces Model
  • SWOT Analysis
  • Organizational Appraisal: Organizational Capability Factors
  • Porter’s Value Chain Analysis
  • Practical : Case studies on Environment and Organizational Appraisal

 

 

16.00
Unit III: 
Formulation of Strategies
  • Corporate Level Strategies: Grand, Stability, Expansion, Retrenchment, Combination
  • Ansoff’s & GE Matrix
  • Concept of Corporate Restructuring
  • Business Level Strategies: Porter’s Generic Business Strategies
  • Functional Level Strategies: Finance, Marketing, Operations, Personnel
  • Strategic Analysis and Choice: Gap Analysis, Corporate Portfolio Analysis
  • Practical : Power point presentations on different types of Corporate, Business and Functional Strategies

 

15.00
Unit IV: 
Implementation of Strategies
  • Designing structures and systems
  • Behavioral Implementation
  • Functional Implementation
  • Operational Implementation
  • Mc. Kinsey’s 7 S Framework
  • Practical: Case study on successful implementation of strategies

 

11.00
Unit V: 
Strategic Evaluation and Control

·       Concept, Importance

·       Process of Evaluation & Control

·       Participants in Strategic Evaluation

·       Types of strategic Control

·       Elements of Control: Feed Forward Control, Concurrent Control

Practical: Group Discussion on techniques of control

Essential Readings: 
  • Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education 
  • Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
  • Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
  • Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi
  • Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

 

 

References: 

 

  • Upendra Kachru: Strategic Management, Excel books
  • Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
  • Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

 

E- Resources:

Journals

  • Journal of Strategic Human Resource Management, http:// sagepub.com
  • Journal of Operations and Strategic Planning, http:// sagepub.com

 

Academic Year: 
2023-2024 [4]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/business-policy-and-strategic-management-0

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/business-policy-and-strategic-management-0
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://www.slideshare.net/apverma01/strategic-management-9257478
[4] https://www.business.iisuniv.ac.in/academic-year/2023-2024