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APPLICATION OF RESEARCH - PRACTICAL [1]

Paper Code: 
DBSG 812
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

On completion of this course, the students will be able to:

CO 241: Understand the practical aspects of sample collection.

CO 242: Appraise the students with measurement and scaling techniques on SPSS.

CO 243: Application of parametric tests on SPSS.

CO 244: Application of non-parametric tests on SPSS.

CO 245: Develop the skills with respect to citation and referencing.

 

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

 

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

  

 

6.00
Unit I: 

Sampling                                                                                                                       

·        Sample determination

·        Determination of sampling method

·        Data collection through Google form

·        Downloading data from Google Form in Excel Sheet

Importing Data to SPSS

6.00
Unit II: 

Measurement & Scaling                                                                                             

  • Setting of Measurement Scales of the Variables
  • Conduction of Tests of Normality on SPSS

 

6.00
Unit III: 

Parametric Tests                                                                                                         Learn Conduction of Different Parametric Tests on SPSS

 

6.00
Unit IV: 

Non -Parametric Tests                                                                                                 Learn Conduction of Different Non- Parametric Tests on SPSS

 

6.00
Unit V: 

Analysis of Data, Interpretation and Report Writing                                                 

  • Do Analysis of Collected Data
  • Draft a Report with Full Descriptive and Empirical Analysis
  • Draft References of the Study

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

       

 

References: 
  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES

  • Bajpai ,Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

 

Academic Year: 
2023-2024 [4]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/application-research-practical

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/application-research-practical
[2] https://www.google.co.in/books/edition/Essentials_of_Business_Research/swbKAgAAQBAJ?hl=en&gbpv=1&dq=business+research+full+preview&printsec=frontcover
[3] https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC?hl=en&gbpv=1&dq=research+methods+full+preview&printsec=frontcover
[4] https://www.business.iisuniv.ac.in/academic-year/2023-2024