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Home > FUNDAMENTALS OF ENTREPRENEURSHIP(Generic Elective)

FUNDAMENTALS OF ENTREPRENEURSHIP(Generic Elective) [1]

Paper Code: 
GBSG 301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO 1: Formulate knowledge about the need of entrepreneurship and types, and their interactions with stakeholders and the external environment.

CO 2: Develop a basic understanding of the types of business organization structure, functions, and its role

CO 3: Invent about the relation of the business plan, Sources of Funds for Entrepreneurs,

CO 4: Explain the various entrepreneurial programmes &its rationale

CO 5: Examine the relevance of district industries centers & various institutions supporting entrepreneurs

Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions

 

Learning activities for the students:

Role Play activities/ /Group Discussions/ Class presentation 

 

Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

 

  

 

12.00
Unit I: 
Concept of Entrepreneurship
  • Introduction to entrepreneurship: Meaning, Classification, Process, Importance & benefits
  • Factors affecting growth of Entrepreneurship
  • Barriers to entrepreneurship
  • Types of entrepreneurs
  • Characteristics of a successful entrepreneur
  • Promotional schemes for women entrepreneurs
  • Concept of Social Entrepreneurship

 

12.00
Unit II: 
Introduction to various form of business organization:
  • Sole Proprietorship, Partnership, LLP, Company, One Person Company
  • Registration of enterprise

 

 

12.00
Unit III: 
Starting a new venture (New business plan)
  • Business plan: Meaning, importance
  • Elements of a business plan (Market Feasibility, Technical Feasibility and Financial Viability) Preparation of a business plan
  • Determinants of effective business planning
  • Sources of Funds for Entrepreneurs (Angel Investors, Venture Capitalists/Accelerators/Incubators, Crowdfunding)
  • Concept of Marketing: Marketing Mix and STP(Segmentation/Targeting/Positioning)

 

12.00
Unit IV: 
Entrepreneurial Development Programmes
  • Meaning & definition of EDP, HRS
  • Role, nature, relevance and achievements;
  • Role of Government in organizing EDPs
  • Institutions conducting EDPs in India

 

12.00
Unit V: 
DISTRICT INDUSTRIES CENTER (DIC)
  • Meaning & characteristics of DICs
  • Role & Functions
  • Industrial estates (concept)
  • Institutional support to entrepreneurs

 

Essential Readings: 
  • Gupta, C.B. and Srinivasan, P., Entrepreneurship Development, Sultan Chand & Sons, New Delhi
  • Taneja, Satish and Gupta, S.L., Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, New Delhi, 2001
  • Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.

 

 

References: 

 

  • Gupta, C.B. and Khanka, S.S., Entrepreneurship & Small Business Management, Sultan Chand & Sons, New Delhi, Fourth Edition.
  • Terry and Franklin, Principles of Management, Prentice Hall of India, New  Delhi
  • Sudha, G.S., Business Management, RBSA Publishers, Jaipur

 

 e-RESOURCES:

 

JOURNALS:

  • Journal of Entrepreneurship
  • INSPIRA- Journal of Modern Management & Entrepreneurship

 

 

Academic Year: 
2023-2024 [3]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/fundamentals-entrepreneurshipgeneric-elective

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/fundamentals-entrepreneurshipgeneric-elective
[2] https://ptgmedia.pearsoncmg.com/images/9780133966817/samplepages/9780133966817.pdf
[3] https://www.business.iisuniv.ac.in/academic-year/2023-2024