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Business Communication- Practical [1]

Paper Code: 
24CBSG612
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to equip themselves with effective written, verbal and digital communication skills essential for professional success in diverse business context.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CBSG612

 

Business Communication- Practical

(Practical)

 

CO199: Analyze the different types of business communication and application of each. 

CO200: Develop communication skills to deliver effective business presentations.

CO201: Draft resume and various types of letters used in business correspondence.

CO202: Frame various documents required for internal communication in business and develop appropriate skills for report writing.

CO203: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

CO204: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

6.00
Unit I: 
Introduction to Business Communication
  • Case Study Analysis on Communication
  • Case Study Analysis on Barriers to Communication

 

6.00
Unit II: 
Developing Communication Skills for Business

·  Group Discussion on Current topics

           Role Play on Public Speaking

6.00
Unit III: 
Business Correspondence-I
  • Drafting of various types of Business letters
  • Preparation of Resume

 

6.00
Unit IV: 
Business Correspondence-II
  • Framing Notice, Agenda & Minutes for a meeting
  • Preparation of report on any business/University event

 

6.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

·       PPT on Various modern audio visual media of communication

        Creation of LinkedIn Profile

Essential Readings: 
  • Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
  • Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

 

 

References: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
  • Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
  • Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

 

e-RESOURCES

 

REFERENCE JOURNALS

  • Prabhandan
  • Management Effigy
  • The Indian Journal of Commerce

 

 

 

 

 

Academic Year: 
2024-2025 [3]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/business-communication-practical-0

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/business-communication-practical-0
[2] https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redir_esc=y%2523v=onepage&q&f=false
[3] https://www.business.iisuniv.ac.in/academic-year/2024-2025