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Fundamentals of Research – Practical [1]

Paper Code: 
24DBSG712
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will give an opportunity to apply the theoretical concept of research to practical usage by developing a research proposal, drawing variables and draft a questionnaire

Course Outcomes: 

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

 

 

 

 

 

 

24DBSG712

 

 

 

 

 

 

 

Fundamentals of Research - Practical

(Practical)

 

CO247: Formulation of research problem and its title after review of literature.

CO248:  Formulate a research design, literature review and variable for a research problem.

 CO249: Generate a questionnaire on likert scale as per the research problem.

CO250: Prescribe frequency distribution on questionnaire, apply measures of central tendency and dispersion on collected data.

CO251: Develop the skills to use MS Excel and SPSS apply it for the data collected through questionnaire.

CO252: Contribute effectively in course-specific interaction.

 

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

 

Learning

activities for the

students:

 

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

 

6.00
Unit I: 
Basics of Research
  • 1 overall research would be given to students in which they will have to do all the topics covered in the subject
  • Formulation of research problem, formulation of research title

 

6.00
Unit II: 
Research Design
  • A synopsis would be made with complete research design of proposed study
  • Systematic Review of Literature
  • Setting of Objectives, Variables and Hypothesis

 

6.00
Unit III: 
Data Collection

Form a questionnaire on likert scale 

6.00
Unit IV: 
Basics of Statistics

Set Frequency Distribution as per Requirement of Questionnaire as per Concept

  • Few questions on Measure of Central Tendency & Measure of Dispersion

 

 

6.00
Unit V: 
Basic Usage of Excel and SPSS
  • Making Charts, Tables and Pasting them in  MS Word Practically
  • Make a SPSS File as per the Questionnaire of the Study drafted as Above
  • Seeing Data View & Variable View in the Software and handling it
  • Variable Setting in SPSS

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

     

 

References: 
  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES:

  • Bajpai, Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

Academic Year: 
2024-2025 [4]

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Source URL: https://www.business.iisuniv.ac.in/courses/subjects/fundamentals-research-%E2%80%93-practical

Links:
[1] https://www.business.iisuniv.ac.in/courses/subjects/fundamentals-research-%E2%80%93-practical
[2] https://www.google.co.in/books/edition/Essentials_of_Business_Research/swbKAgAAQBAJ?hl=en&gbpv=1&dq=business+research+full+preview&printsec=frontcover
[3] https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC?hl=en&gbpv=1&dq=research+methods+full+preview&printsec=frontcover
[4] https://www.business.iisuniv.ac.in/academic-year/2024-2025